Business of Ageing research
The Business of Ageing report is a long-running research series, first published in 2011, that tracks the economic contribution of New Zealanders aged 65+.
It provides robust evidence on how older people contribute through paid work, self-employment, tax, consumer spending, and unpaid activities such as caregiving and volunteering, offering a clear picture of their growing role in New Zealand’s economy and communities. This series supports policymakers, businesses, and communities to plan for the opportunities created by an ageing population.
About the Business of Ageing 2026 update
The Business of Ageing 2026 update shows that older New Zealanders contribution to the New Zealand economy is increasing, with strong increases in paid work, self‑employment, tax contributions, consumer spending, and unpaid work such as caregiving and volunteering.
It confirms that population ageing is already reshaping the labour market and economic activity, marking a long‑term structural shift that businesses, communities, and policymakers need to plan for now.